Back to Live
Andreana Clemenz: Artistic concept & direction
Lighthouse project in times of Corona: Andreana Clemenz and Papilio Entertainment developed an innovative concept for events and implemented it immediately.
Background:
The decisive factor for the "BACK TO LIVE" model event is the ban on major events that was issued to contain the corona pandemic. The live communication area in particular has suffered enormous losses in recent months due to contact bans and high security requirements. On June 9th, 2020, the industry association FAMAB, together with representatives of the event industry, invited to the Fredenhagenhalle in Offenbach. In his "laboratory" innovative event concepts were brought to life under the motto "BACK TO LIVE". "The event in Fredenhagen should serve as a lighthouse project. "The aim is to revitalize the industry with innovative ideas, to build new trust among clients and to show that physical events during COVID-19 are not only possible, but can be successful," says Jan Kalbfleisch, Managing Director of FAMAB eV created and successfully implemented the staging concept with her entire Papilio Entertainment team. Numerous artists from the network of the creative team actively support this event. With "Back to Live" everyone involved wants to send a signal that the culture and event industry must remain "live" and needs more perspectives.
